The top passenger cars sales in the USA over the first 9 months of 2017
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The top passenger cars sales in the USA over the first 9 months of 2017
- The US market fell 1.7% in the first nine months of 2017 compared to the first nine months of 2016. Deliveries were mainly in the light trucks (pickups, SUVs, minivans) category, which accounts for 64 % of sales this year (compared to 60% in 2016). Sales of passenger cars fell from 40% to 36% of sales over the same period.
- If we observe the top 20 sales of passenger cars by model, we see that Japanese manufacturers place six models in the top six places: two Honda, two Toyota and two Nissan.
- The Honda Civic (284,000 sales) surpassed the Toyota Camry (282,000 sales) and Honda Accord (251,000 sales), which had been leading the US PC market for years but was down in 2017, due to model renewal (transition between old and new generation). The Civic’s first place should therefore be only temporary. The Toyota Corolla (249,000 sales), Nissan Altima (200,000 sales) and Nissan Sentra (166,000 sales), down from last year, occupy the fourth, fifth and sixth places. The first purely American models (Ford Fusion and Chevrolet Cruze) are only seventh and eighth. They are still ahead of Hyundai and Kia, but this situation should only be temporary, since the two Korean manufacturers are doing their utmost to get closer to Japanese manufacturers in terms of volume in the US PC market. Only one FCA model (Dodge Charger) is currently in the top 20.
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Opel / Vauxhall and the Talbot Syndrome
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Opel / Vauxhall and the Talbot Syndrome
- The purchase of GM 's European subsidiaries by PSA in 2017 is irredeemably reminiscent of the takeover of Chrysler's European subsidiaries by the same PSA in 1978. Thus, two of the three major American manufacturers decided, at a given moment, to leave the European continent, and concentrate on other regions considered to be more profitable, while selling their European subsidiaries to the same French group.
- When we look at the consequences of the acquisition of Chrysler Europe by PSA in 1978, we note that the Peugeot brand that merged the Peugeot and Talbot networks in 1981 saw its sales double in a few years, while the Talbot brand (new name of Chrysler Europe adopted in 1979). disappeared in 1986.
- Can Opel / Vauxhall suffer the same fate? Inovev believes that the European clientele (especially German and British) remains committed to the Opel and Vauxhall brands, and that it would be a strategic mistake to merge the Peugeot, Opel and Vauxhall networks. PSA would quickly lose many of the customers of these two brands.
- With the reduction in the break even level of Opel / Vauxhall's production volume in 2020 from 1,200,000 to 800,000 vehicles per year - a recent announcement by PSA - these two brands should therefore survive, despite the sales volume difference between Peugeot, Opel and Vauxhall that will necessarily increase in the coming years.
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Electric car groups’ sales ranking in 2017
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Electric car groups’ sales ranking in 2017
- In the first 9 months of 2017, sales of electric cars (100% electric = BEV, plus rechargeable hybrids = PHEV) amounted to 800,000 units worldwide, including 326,000 in China, 214,000 in Europe, 140,000 in United States and 26,000 in Japan. Electric car sales are expected to exceed the one million mark for the first time in 2017.
- Volumes are expected to grow rapidly over the next five years, partly because of the Chinese government's quotas for local producers, – which other governments should take as example – in order to boost sales of electric cars, and to fight against pollution and global warming.
- Admittedly, the announcements made by manufacturers suggest a sales volume of several million electric cars over the next two or three years, which can leave some doubts ... The Chinese government, on its side, expects more than two million sales in 2019, only in China ...
- We will remember in the future world, that in 2017, the leaders in electric cars were Renault-Nissan (90,000 sales over 9 months 2017), ahead of Tesla (73,000 sales), BYD (69,000 sales), BMW (68,000 sales), BAIC (54,000 sales), Zotye (52,000 sales), Volkswagen (47,000 sales), Toyota (39,000 sales), GM (38,000 sales), Daimler (24,000 sales). Of these ten leaders, only BYD ‘s sales fell year-on-year.
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Chrysler now produces five and a half times more LCVs than PCs in NAFTA
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Chrysler now produces five and a half times more LCVs than PCs in NAFTA
- The demand from American, Canadian and Mexican customers is increasingly focused on light trucks (SUVs, pickups and minivans). In the United States, in the first half of 2017, light trucks were 63% of sales, in Canada 67% of sales, and in Mexico 65% of sales.
- It is the American manufacturers that sell the most light trucks: GM makes 74% of its sales with this type of vehicle, Ford achieves 76% and Chrysler 86%. These figures mean - compared to the 63% of light truck sales in the United States for all brands - that foreign manufacturers (Japanese, Korean, European) sell far fewer light trucks than their US counterparts and more passenger cars (mostly sedans).
- Looking at the production of the Chrysler group between 1950 and 2017, one observes that the production of PC remained in majority until the mid-80s, but after a continuous decline since then, was only 15 % of Chrysler Group's 2016 production in the NAFTA zone while LCVs were 85%. Which means that Chrysler now produces five and a half times more LCV than PC in this area.
- At GM and Ford, the proportion of VP produced in the NAFTA zone reached respectively 25% and 25% in 2016. Passenger car production has therefore become a clear minority in the NAFTA zone.
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Subaru Product Plan for the North American Market
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Subaru Product Plan for the North American Market
- Subaru announced that it will introduce 6 new models (excluding existing model restyling) to the North American market between 2018 and 2021, including three SUVs, two sedans and a coupe.
- SUVs, which have become a specialty, account for most of Subaru's sales, and the United States accounts for most of the brand's global sales: more than 600,000 units in 2017 out of a total of 1,100,000 units.
- In 2018, Subaru will launch a new E-segment SUV on the American market, in an attempt to turn the page on the failure of the Tribeca (2005-2014), which did not convince American clientele.
- Then the rest of the Subaru range will be renewed between 2018 and 2021 (including the Forester, Legacy, and Outback) except for the Impreza (C segment sedan) which was renewed in 2017.
- Unlike other Japanese manufacturers, Subaru has a very large gap between the volume of vehicles sold in the NAFTA region and the volume of vehicles produced in the NAFTA region. In fact, Subaru has only one plant in this region, located in Lafayette (Indiana-USA). More than 300,000 vehicles are imported from Japan each year. With the Lafayette plant virtually saturated, the OEM is expected to build a new plant to meet President Donald Trump's demand to produce more in the United States. This decision has not yet been made.
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