Wuling Hongguang Mini EV is the 3rd best selling model in China in 2025
- Wuling is a Chinese carmaker that formerly specialized in minivans and now specializes in small cars. Wuling is shared between SAIC, which owns 50.1%, and GM, which owns 44%. The remaining 5.9% is owned by Guangxi Auto.
- The small electric city car Wuling Hongguang Mini EV was launched in 2020. It quickly became the best-selling car in China, due to a positioning that went against the sedans and SUVs then offered by Chinese brands but responded to a significant and unmet customer demand, looking for a small electric car, practical, economical and inexpensive.
- Sales of the Mini EV thus increased from 127,651 units in 2020 to 426,482 in 2021 and 554,071 in 2022. The pre-launch and launch of the Wuling Bingo in 2023 then caused a collapse in sales of the Hongguang Mini EV (118,834 units in 2023). Thanks to various technical and aesthetic improvements, sales of the Wuling Mini EV took off again from autumn 2023 before surprisingly declining in early 2024 (an anticipation of the new model launched in summer 2024?).
- Sales resumed again from autumn 2024 after the launch of the four-door version and batteries offering increased autonomy. In the first quarter of 2025, the Mini EV recorded 101,999 sales in China, representing an annual rate of 400,000 sales. The model moved from 19th rank in 2024 to 3rd in 2025.
- Its competitive price (40,000 yuan for the four-door version, the equivalent of 4,975 euros) remains a major asset, especially in a market where affordable electric vehicles are highly demanded. Finally, the marketing strategy (four-door version, convertible version, luxury Macaron version) and technical efforts to meet consumer expectations also played a key role.