Buick, an American brand that survives thanks to China

The GM group is currently regrouping four brands: Chevrolet, Buick, Cadillac and GMC. Buick represents the group's mid-range brand. It is the only mid-range brand of the GM group to have survived after the end of the brands Oldsmobile in 2004 and Pontiac in 2010.

On the decline, Buick also almost disappeared, but the establishment and development of its production in China made it possible to find real prosperity against all odds for several years, between 2008 and 2016, its production volume going from 440,000 to 1,415,000 vehicles during this period. Between 2008 and 2016, China's share of Buick production increased from 62% to 87%. And it has continued to progress since, reaching 94% in 2022.

The problem is that Buick's production volume has been steadily declining since 2016 in both China and North America. It thus decreased globally from 1,415,000 units in 2016 to 1,318,000 in 2017, 1,138,000 in 2018, 915,000 in 2019, 861,000 in 2021 and 718,000 in 2022. Buick's production volume has thus halved between 2016 and 2022.

The threat of a disappearance therefore resurfaces because nothing has so far made it possible to stop this fall. In addition, production in North America has become truly confidential. Chevrolet's strategy has been copied to Buick in North America by eliminating its sedans in North America and entering the battery electric vehicle market and a range of products made up exclusively of SUV in North America, with the same failure for the moment.

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