Tesla’s global sales showed a modest improvement in June 2025
- Tesla’s global sales showed a slight improvement in June 2025, although they remain in decline. Globally, Tesla's sales declined 14% in June 2025, and 18% over the first half of the year.
- In Europe, the trend is improving, with Tesla’s sales down only 23% in June 2025, compared to -46% in January, -43% in February, -29% in March, -50% in April, and -28% in May. Despite this, Tesla's sales for the first half of 2025 still fell by 34%, totaling 108,834 units—a drop twice as steep as that seen in China or the United States. Seven European countries reported sales increases in June, up from five in May and just three in April. The United Kingdom and Norway remain the top two European buyers of Teslas in 2025. It's also worth noting that the 34% drop in Tesla's European sales during H1 2025 comes at a time when Chinese BEV sales rose by approximately 40%.
- In China, Tesla posted its first sales increase since January, rising 1% in June 2025 versus June 2024. Sales reached 71,599 units, double the European figure. Tesla now appears poised to regain momentum in the second half of the year, suggesting the crisis of confidence in China may be easing. For the first six months of 2025, Tesla's Chinese sales are still down 15%, totaling 364,474 units, but there's now room for recovery.
- In the United States, the situation contrasts sharply with that of Europe and China. Sales declined 26% in June, compared to -19% in May and -16% in April. Cumulative U.S. sales for H1 2025 reached 249,900 units, a 15% drop.