Toyota plans to sell 180,000 LCVs in Europe in 2025
- Toyota has just completed its European range of light utility vehicles with the ProAce Max which is a rebranded version of the Fiat Ducato, Peugeot Boxer, Citroën Jumper and Opel Movano (N1-3 segment) from which it takes platform and engines (thermal and 100% electric). This model completes the range of Toyota LUVs in Europe.
- Thus, the range of Toyota LUVs sold in Europe is now organised around the ProAce City (N1-1), ProAce (N1-2) and ProAce Max (N1-3) derived from models from the Stellantis group, as well as the Hilux pick-up (Toyota design). The ProAce City is produced in Spain (Vigo), the ProAce in France (Hordain), the ProAce Max in Italy (Val di Sangro), the Hilux in Thailand.
- Sales of Toyota LUVs increased from 46,000 units in 2016 to 140,000 in 2023, with their market share increasing from 2% to 6% over the period. The Japanese carmaker expects 180,000 LUV units in 2025 and a market share of 7% in Europe.
- Concerning the share of electric in its LUV sales, Toyota is counting on 10% of sales made with this engine in 2025, thanks to the ProAce City, ProAce and ProAce Max offered in a batteyrelectric version.
- The proportion of sales of LCVs in battery electric version is still low in Europe, around 6% in 2023 (compared to 83% of diesel engines, 6% of gasoline engines and 5% of hybrid engines) while it is approaching 16% among passenger car sales. We observe that Toyota wants to grow in electric as quickly in LCVs as in PCs.