4 VW Group models among the 7 best-selling BEVs in Norway over 4 months 2025
- The Norwegian BEV market is expected to experience a strong recovery in 2025 compared to 2024. In the first four months of 2025, there were 38,641 BEVs registered on this market, compared to 30,078 units in the first four months of 2024, which represents an increase of 28.5%. It should be noted that the Norwegian BEV market had fallen by 5.0% in the first four months of 2024 compared to the first four months of 2023, due to the end of BEV purchase subsidies implemented at the end of 2023. It should be noted that BEVs currently represent 90% of the Norwegian market, while the European Union average is 17%. However, given Norway's size (5.5 million inhabitants), the BEV market there is four times smaller than that of Germany (83.3 million inhabitants).
- Which carmaker has benefited the most from this revival of the Norwegian BEV market? And which has benefited the less?
• The carmaker that has benefited most from the Norwegian BEV market revival is undoubtedly the Volkswagen Group, which has increased sales from 5,884 units in the first four months of 2024 to 9,791 units in the first four months of 2025, its market share increasing from 20% to 25% in this BEV category. The Volkswagen Group thus places four models in the top 7 sales (compared to three the previous year). The ID7 manages to climb to fifth place, despite its premium positioning.
• Other carmakers have benefited less from this recovery, but Toyota has managed to increase its sales by 60% of its only Toyota-designed model, the BZ4X.
• Tesla is the main loser, with a 20% drop in sales in the first four months of 2025 compared to the first four months of 2024, with some of its customers likely switching to Volkswagen.