Inovev forecasts 300,000 units per year of the new Toyota Land Cruiser SUV
- Toyota presented the new generation of its high-end SUV, the Land Cruiser (E segment), which traditionally competes with the Jeep Wrangler and Land Rover Defender SUVs. Moreover, the first generation of the Land Cruiser launched at the beginning of the 1950s was directly inspired by the American Jeep Willys from which it took the chassis. Gradually, over the years, the Land Cruiser has “gentrified” to the point of becoming a competitor to the Range Rover (whose origins date back to 1970). The success of the Land Cruiser has also grown. Since the first generation, more than 10 million copies have been sold around the world, including 5 million since 2005. The new generation presented today replaces the one that appeared in 2009.
- Based on Toyota's GA-F platform, it adopts a neo-retro line with many straight angles. The model is available as usual in a five or seven seater version. Its engines will be either a 201 hp turbocharged 2.8 diesel or a 48V micro-hybrid 2.8 diesel (MHEV) which will be the first electrified version of the Land Cruiser since its debut.
- The new generation of the Land Cruiser will have to try to revive sales of the model which had reached 400,000 sales per year in 2012 and 2014, before falling to 250,000 sales per year in 2018 and 2019, then 200,000 in 2020. In 2022, global sales of the Land Cruiser increased slightly to 230,000 units. Inovev forecasts an average of 250,000 units per year of the new Toyota Land Cruiser which will continue to be produced at the Japanese Tahara site, alongside its Lexus version (GX).