China's 2014 Regional Passenger Vehicle Sales: Demand Remains Robust in Central, West China
- China's new vehicle registration volume increased 13.1 percent to 16.97 million units year-on-year in 2014. Looking at data by region, market share of east China shrank from 55.8 percent in 2010 to 50.2 percent in 2014, while that of central China expanded from 16.9 percent to 21 percent during the same period. Driven by Henan, Hunan and Hubei, central China realized a 97.9 percent increase within five years between 2010 and 2014, while west China, pushed up by Sichuan, Shaanxi and Chongqing, achieved a 73.9 percent rise.
- East and northeast China increased 43.6 percent and 54.5 percent respectively in the past five years, posting weaker growth compared to central and west China. Meanwhile, Guangdong, top administrative unit in terms of sales volume, went up 25.4 percent to 1.58 million units. Although east China, where administrative units with top GDP are concentrated, remains the passenger vehicle market's main battleground. The introduction of registration regulations in some cities among other issues is gradually shifting demand to inland areas which account for over 50 percent of China's total population.
- Looking at market share by region, sales offensive of EU manufacturers since the 2010s has been a success. They surpassed their Japanese rivals in east China and captured top position in central and west China by exceeding Chinese automakers. East China has become the main market for D and E segment models due to the high concentration of wealthy people, while C segment products hold an overwhelming share in central China. In west China, SUVs have the highest share and their composition ratio is still considered significant even if nationwide results are taken into consideration.
Contact us: info@inovev.com