Renewal of the Ford Mustang and Chevrolet Camaro
- Since the 60s, American compact sports cars are incorporated in a specific category marketed under the name "Pony cars".
At that time, there were six competing models all produced by the "Big Three": Ford Mustang and Mercury Cougar for the Ford Group, Chevrolet Camaro and Pontiac Firebird for the GM group, Plymouth Barracuda and Dodge Charger/Challenger for the Chrysler Group.
At that time, there were six competing models all produced by the "Big Three": Ford Mustang and Mercury Cougar for the Ford Group, Chevrolet Camaro and Pontiac Firebird for the GM group, Plymouth Barracuda and Dodge Charger/Challenger for the Chrysler Group.
- In the early 2000s, only the Ford Mustang survived, in a modernized form, but still adopting the same positioning: an affordable sports car for the masses. In 2004 the Mustang V was launched and it incorporated some traits of the Mustang I (a style called neo-retro) and achieved a production peak with 200 000 units produced in 2005.
- This success encouraged GM to launch in 2009 a Chevrolet Camaro V neo-retro style and Chrysler launched a Dodge Challenger of a similar design. As a consequence, the “Pony car” market experienced a new increase, reaching 250 000 sales in 2012, which had not happened since the early 2000s. 2013 nevertheless marked a sharp decline for this market.
- Ford launched the Mustang VI in 2014 and Chevrolet launched the Camaro VI in 2015 to revive the market. Dodge has not announced the replacement of its Challenger that has not yet experienced a sales decline in 2013, unlike competing models from Ford and GM.
Contact us: info@inovev.com