- Indonesia's automobile sales volume in 2014 dropped 1.8 percent from the previous year to 1.2 million units. Although sales surpassed 1 million units for the third consecutive year, volume fell below compared to the previous year's level for the first time in five years. Decline in demand is attributed to three factors; 1. market slowdown as a result of rising prices due to the weakening national currency against the US dollar, 2. the government's plan, put forth in October 2014, to gradually decrease fuel subsidies which have been putting pressure on finances, and 3.30 percent increase in fuel prices, implemented in November 2014.
- Looking at results by type, passenger vehicle volume of 879,000 units was on par with that of the previous year. LCGCs (Low Cost Green Cars), which began to enter the market in September 2013, pushed up sales, enabling passenger vehicles to maintain the previous year's level. LCGCs sold 172,000 units, increasing their share within the passenger vehicle sector to 19.6 percent. As LCGCs seized a greater portion of the market, sedans (down 36.8 percent) and non-sedans (down 13.7 percent) declined across the board. Meanwhile, impacted by market slowdown, commercial vehicles fell 6.2 percent to 329,000 units.
- Looking at results by brand, top brand Toyota dropped 8.1 percent to 400,000 units, seeing a decline in share to 33 percent, down 2.3pp (percentage points). Toyota's best-selling model the Avanza went down 24.1 percent due to the launch of the Honda Mobilio. Brisk sales of the Mobilio drove up Honda's sales volume 73.9 percent to 159,000 units, enabling the automaker to surpass Suzuki and take third place. Apart from Honda and Ford, all other brands of the top 10 group declined.
- As for 2015, although fuel prices have settled down thanks to declining crude oil prices, it is very likely that prices will continue to increase driven up by the weak national currency. Indonesia's automotiveindustryassociation projects that sales volume in 2015 will remain on the 2014 level.
Contact us: info@inovev.com