The BMW Group plans to sell more than 2 million vehicles by 2014
- The BMW Group plans to sell more than two million vehicles in 2014. This is the first time a Premium manufacturer will exceed this annual threshold.
- In 2013, the German group sold 1.92 million vehicles, thanks to a growth of 20% in China and 8% in the United States. BMW became in 2000 the first premium manufacturer in terms of sales.
- Last year, its two main competitors Audi and Daimler (Mercedes + Smart) sold respectively 1.58 million and 1.36 million vehicles (excluding LCV and trucks).
- These two competitors are still far from the two million unit mark, and it is clear that the Mini brand is an asset for BMW if it wants to continue to outpace its rivals.
- This is why Daimler wants to boost and diversify its Smart brand to try to get closer to Mini in terms of volume. Daimler is now in third place, while it was still leader of the premium market in the early 2000s. The new Mercedes C-Class will in the coming months help breathe new life into the Mercedes brand. As for BMW, in addition to Mini, the new models from Series 2, the Active Tourer and the X4, should enable the brand to stay far ahead of its two rivals.
