What growth opportunities for carmakers?
- Currently, mature markets are replacement markets and emerging markets are initial equipment markets. If they want to maintain their global growth, carmakers must turn to new emerging countries over the coming years. In the BRIC (Brazil, Russia, India, China), key positions have already been allocated.
- In saturated and low developing markets, growth opportunities are therefore in new emerging countries, i.e. countries which have developped after the BRIC countries such as Thailand, Indonesia, Malaysia, Turkey, Saudi Arabia, South Africa, South America (excluding Brazil).
- These new markets, although smaller than those of BRIC countries, are expected to rise at an annual growth rate of over 10% per year in next years.
They should represent nearly 20% of global sales by 2020 (ie. about 20 million vehicles in 2020), against 15% in 2013.
They should represent nearly 20% of global sales by 2020 (ie. about 20 million vehicles in 2020), against 15% in 2013.
- In addition, BRIC countries are currently showing a weaker growth momentum: the Russian market declined by 6.4% since the beginning of the year, India declined by 7.7%, Brazil declined by 2.8%. Only China prances with sales up by 14% since the beginning of the year.
- Although the BRIC countries still reserve significant potential growth over the next decade, medium term growth lays elsewhere.
