- The Renault -Nissan group is present in the field of electric car with Nissan Leaf, Renault Zoe, Renault Fluence ZE, Kangoo ZE, Twizy and now Samsung SM3 ZE,  i.e. under three different brands, which will soon become four with the arrival of Infinity.

- The Renault-Nissan group has sold  altogether nearly 120,000 electric cars in three years ( 83 000 Nissan models  and 36 500 Renault models), from September 2010 to September 2013 .

- The French-Japanese group has set a target of 400,000 sales for 2015.

- The creation of a specific electric vehicle branch could be an efficient way  to reach such an ambitious target, taking advantage of:

• A differentiation of  images:  combustion vehicles with a “classic” image  and electric vehicles with an "innovative" image.

• The concentration, under one direction, of resources dedicated to research, production and distribution of these vehicles.

- In China, big potential market for electric vehicles, several carmakers have recently created new brands exclusively dedicated to electric cars: Zinoro (Joint Venture between BMW and Brilliance ), Huaqi (JV between Dongfeng and Kia), Denza (JV between Daimler and BYD), and Venucia (JV between Dongfeng and Nissan ).