Great Wall’s bulgarian factory shuts down
- Production in Bulgaria of Great Wall branded models began in 2012 at the Litex Motors local assembly plant in Lovech. These were the Voleex C10 sedan, Hover H5 / H6 SUVs and the Steed 5 pickup. The factory was calibrated to produce from parts imported from China, from 4,000 to 5,000 cars per year, destined for Bulgaria and neighboring countries.
- More than this number of vehicles were produced in 2014 and 2015, yet it appears that , on one hand, the factory stored a large number of unsold vehicles and ,on the other hand, that Great Wall has no intention to conform to Euro6 standard for its models sold in Europe, similarly to SAIC (MG), which produced vehicles in England, and ceased production in 2016 for the same reasons. Finally, the bankruptcy of the CCB bank that financed the project definitively curtailed Great Wall’s ambitions. As a result, the approximately 20,000 Great Wall models produced in Bulgaria in five years have had difficulty finding buyers in Europe, and therefore most have been sold in Bulgaria and in the Balkans.
- Today, the factory opened a bankruptcy proceeding following the shutdown of the business, which illustrates once again the difficulties of Chinese OEMs (Landwind, Brilliance, Qoros, MG and now, Great Wall) in Europe.
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