Brazil Automotive (PC+LCV) Market in 2016
- The Brazilian car market (PC + LCV) decreased more slowly in 2016 (-20.2% compared to 2015) and Inovev expects the market to stabilize in 2017. The Brazilian market has undergone a severe and prolonged recession . Today, according to the OECD, political uncertainty has declined, consumer and business confidence has increased and investments have increased. However, unemployment is expected to continue to increase in 2017 and to decline only gradually thereafter.
- The Brazilian market was just over 2 million units in 2016 (2.05 million) against 2.57 million in 2015 and 3.75 million in 2012.Passenger car sales(consisting mainly of B and C segment sedans) fell 21% to 1, 68 million units , whereas LCVs were more resilient (-13%). With exports up by 25% (520,000 vs. 417,000 units), Brazil's car production declined 11 percent.
- All manufacturers saw their sales fall in 2016, except Toyota which saw its sales increase of 2.9%.
- The market leader is still Fiat-Chrysler (364,000 units, -24.5%), but now tailed by GM (346,000 units, -11%),which, thanks to a lower drop in sales, over- took Volkswagen (258,000 units, -35.5%).
- These three traditional market leaders are followed by Hyundai-Kia (206,000 units, -5.5%), Ford (189,000 units, -29.5%), Renault-Nissan (185,000 units, -23.5%) and Toyota (180,000 sales, + 2.9%). Then come Honda (122,000 units, -20.5%) and PSA (50,000 units, -9.0%).
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