Renault launches the Kwid in the Indian market
- Renault unveiled the Kwid in India, designed for the local market. With the Kwid, Renault tackles Indias' segment A vehicle market. The segment is the largest in India with 42% of the total market in 2014. This segment is dominated by Marutti-Suzuki with the Alto and Dzire models and Hyundai with the Eon, i10 and i10 Grand.
- In terms of price positioning (if prices are confirmed), the Kwid will not be cheaper than the leaders of segment A but will be sold at a local price of between 3 and 4 lakhs (4100 and 5500 Euros). Compared to other vehicles in segment A, the Kwid will be in the lower range. It will however be more expensive than the Tata Nano (2 lakhs or 2800 Euros) and Marutti 800 (2.46 lakhs ie 3 400 Euros). It is therefore difficult to describe the Kwid as an ultra low cost vehicle, since in the Indian market, its price is in line with its competition.
- This model will be marketed in India from the second half of 2015. It is 3,68m long (against 3,40m for a Suzuki Alto and 3,50m for the Hyundai Eon, but 3,78m for a Datsun Go and 4,06m for a Sandero), the Renault range entry model in India will have a 3-cylinder engine of 800 cc.
- The Renault-Nissan group has not confirmed whether this model would be later sold in Europe. If it were, it would be under the Dacia brand, which has indeed no model in segment A (the Sandero is positioned in B segment). A-Segment in Europe is proportionately lower than in India (around 10% of the European market), but is very competitive with forty odd models sold in 2014. In addition, the arrival of this new vehicle could compete with the new Renault Twingo which has just launched in Europe.
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