Overview of the European market (PC + LUV) in Q1 2015
- The European market (PC + LUV) increased by 8.6% in the first quarter of 2015, compared to the first quarter of 2014; reaching 4 054 721 units against 3 734 844 units last year. PCs represented 3 635 579 units (89.7% overall) and increased by 8.5% and LUVs represented 419 142 units (10.3% overall) increasing by 9.3 %.
- The European market has rebooted more fiercely and more quickly than expected. It is still too early to tell if the first quarter growth rate will persist and if the increase of the European market in the whole of 2015 will be above the 2% originally planned.
- The countries that have benefited from strong growth in the first quarter of 2015 were mainly Spain (+ 32.2%) thanks to the extension of the PIVE Plan, Portugal (+ 36.1%), Ireland (+ 29.5%) and Italy (+ 13.8%). The results of these countries, which are precisely those who had seen the strongest decline in their registration numbers, reflecting improved economic conditions, consumer confidence and easier access to financing. Therefore, a catch-up phenomenon can be observed even if the levels in certain countries are still below those known in previous years.
- Countries with large volume also participated in the overall growth of the European market, since Germany saw its registrations increase by 6.4% in the first quarter of 2015, +6.8% for England and +6, 9% for France. These three countries alone accounted for almost 30% of the European market.
- The most successful manufacturers were the Daimler Group (+ 16.8%), Renault-Nissan (+ 15.2%), Fiat-Chrysler (+ 11.8%)
and BMW (+ 11.6%), but the VW group remains the European market leader with almost 25% market share.
and BMW (+ 11.6%), but the VW group remains the European market leader with almost 25% market share.
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