The Moroccan car market in 2013
- The Moroccan car market represented 121 000 passenger cars in 2013 (against 132 000 in 2012 and 112 000 in 2011). It is the second largest market in the Maghreb in terms of volume, behind Algeria (400 000) and ahead of Tunisia (50 000).
- Dacia alone accounts for a quarter of total sales in Morocco, thanks to the local implementation of the Renault subsidiary, established in both Casablanca and more recently in Tangier. The Casablanca plant assembles the Logan, whereas the Tangier plant assembles the Sandero, the Lodgy and the Dokker.
- Renault is now the second largest make in the country (after being the first manufacturer for years before the arrival of Dacia) with about one-eighth of total sales in Morocco.
- Other makes are both far parts from the first two and very close to each other in terms of volume. This pack is led by Ford (10 000 sales), followed by Peugeot, Hyundai, Fiat, Volkswagen, Citroen, Toyota, Nissan, etc ...
- The Renault-Nissan group alone holds 42% of the Moroccan market (50 000 sales), followed by the PSA group (15 000 sales), Ford (10 000 sales), Hyundai-Kia (10 000 sales) and Volkswagen (10 000 sales).
- As in Algeria and Tunisia, Chinese manufacturers have failed their breakthrough on the Moroccan market, with less than 3% of total sales in 2013, spread over a dozen different brands.
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