Lexus is expected to increase its market share with its new SUV: the NX
- During the first half of the year Lexus introduced its new D-segment SUV named NX. This model which is as long as a BMW X3 uses the platform of the Toyota RAV4 and is positioned below the RX (segment E) in the carmakers' range. Marketed since September in Europe, the Lexus NX started well and should soon exceed the sales volume of its predecessor.
- Globally, the new NX should gradually supplant the RX in terms of sales, and considering that the RX was manufactured at 90 000 copies in Japan and 90 000 in North America, it is estimated that the new model that is more compact and cheaper could reach a production rate of 200 000 units per year. In 2016, the NX model should represent nearly 25% of Lexus total production. In comparison with its competitors, the Q5 represents 14% of Audi's production, the X3 represents 9% of BMW's production and the GLK accounts for 8% of Mercedes’ production .
- This model is a key element for the expansion of the Lexus brand worldwide. In 2013, Lexus sold 520 000 vehicles worldwide, and the NX could help the brand to sell 700 000 vehicles by 2015 and 800 000 in 2016, and is one step closer to the three premium German brands (Audi, BMW, Mercedes). These manufactures have spread out their US range on more compact segments, especially in the SUV category . By adopting the same strategy, The NX is therefore an important part of the global development of Lexus.
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