Toyota and GM leaders on the African continent in 2012
- Vehicle sales in Africa are expected to increase by nearly 20% over the next two years (2014 and 2015), to reach two million vehicles, says the CEO of General Motors for the Africa region.
- The American carmaker, which has overpassed 180,000 vehicles in Africa in 2012, has the objective to maintain its 10% market share, and even increase it slightly. General Motors is the second largest carmaker on the African automotive market, behind Toyota (237,000 vehicles sold in 2012), which occupies 13% of the market. It is to be noted that Toyota and GM are also the first two carmakers by number of sold vehicles in 2012 at worldwide level.
- The most popular vehicles on African market are pickups and SUVs, which are numerous in GM and Toyota brands. Bad quality infrastructure as well as severe usage conditions (heat, dust, …) push a growing number of customer to move towards this type of vehicle.
- The first two markets in Africa in 2012 were South Africa and Algeria, located at both ends of the continent. Out of the 1.8 million new vehicles (passenger cars and light utility vehicles) sold in Africa last year, 1.06 million were distributed in both countries (623,000 and 437,000 vehicles respectively), i.e. slightly more than 60% of all sales on the African continent. With regard to passenger cars only, this proportion reached 57%.
Data source: File #55 - Registrations in the World by makes
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